11 Nov Top 12 Skills You’ll Gain from Communications and Marketing Internships
Internships aren’t just about fetching coffee or filing papers anymore. According to a recent study, more than 70% of employers value real-world experience over a college degree.
If you’ve just graduated from a marketing and communications program (or are thinking about pursuing one of these degrees), an internship could be the catalyst that propels you way ahead of the competition – what pushes your resume to the top of the pile.
But what exactly do you stand to gain from an internship? What skills can you expect to acquire?
Make some room on your CV – it’s about to get crowded.
Top 12 Communication and Marketing Internship Skills
So what kind of skills can you gain in a communication and marketing internship? Let’s take a look.
Multitasking
You might think you already know how to multitask, but an internship will redefine those skills in ways you never thought possible.
Whether you’re juggling multiple campaigns, managing social media posts, or handling client emails, an internship in marketing will show you how and what needs to be prioritized. You’ll learn to keep many plates spinning without dropping a single one.
This isn’t something that’s talked about enough, but the truth is that the ability to multitask is what separates good marketers from great ones. If you can handle anything a fast-paced environment throws your way, you’re sure to be successful in your marketing career.
Persuasive Writing
A substantial part of your marketing and advertising internship will involve crafting compelling copy. Whether it’s writing press releases, creating content for websites, or drafting newsletters, persuasive writing will likely become your bread and butter.
You’ll hone your ability to convey messages clearly and convincingly. Imagine your words as bait – if they’re tasty enough, you’ll reel in the audience and keep them hooked.
Social Media Management
In 2024, social media management is an art form within itself. Throughout your internship, you’ll likely become skilled at using social media platforms like Instagram, Twitter, Facebook, and LinkedIn. You’ll learn how and when to schedule posts, the best ways to engage with followers, and how to analyze metrics.
The reality is that social media isn’t just for connecting with old friends or sharing memes. Instead, they’re powerful marketing tools that can turn followers into loyal customers.
Content Creation
Content creation is king in the digital world. Your internship will teach you the ins and outs of creating captivating videos, blog posts, infographics, and more. For a deeper dive into what to expect, check out our blog post on [Internships in Marketing: What To Expect].
You’ll find out unique ways to tailor content to different audiences and how to make sure it both resonates and drives engagement.
After all, great content is not just about aesthetics. It’s about telling a story that your audience relates to and remembers.
Understanding Consumer Behavior
Ever wonder why people buy what they buy? Internships offer hands-on experience in understanding consumer behavior. You’ll learn to analyze purchasing patterns, conduct surveys, and interpret data.
When you have a clear idea of what exactly makes your customers tick, you’ll be better at creating marketing strategies that speak directly to their needs and desires – and to turn general interest into converting customers.
Data Analysis
You’ll quickly learn that marketing isn’t just creative – it’s analytical, too. Most internships will provide their interns with extensive opportunities to work with data analytics software hands-on. You’ll gain the skills you need to interpret complex data sets, from conversion rates to customer engagement and even more.
Brand Building
A strong brand is the backbone of any successful company, and often, building that brand is a key part of a marketing agency’s work. As an intern, you’ll likely get the chance to contribute to these brand-building efforts as well.
Whether it’s through logo design or brand messaging, you’ll become familiar with the elements that make a brand memorable and perhaps have the opportunity to create your own brand strategy as well. Now that’s something that will be great to add to your portfolio!
Presentation Skills
Get used to public speaking! As a marketing and communications intern, there’s a strong chance you’ll need to present your ideas to the rest of the team (or, potentially, even to clients).
Presentations, a staple in marketing, will help you refine your skills and learn how to communicate your ideas clearly and confidently. By the end of your internship, you’ll present like a pro, captivating your audience with ease.
Networking
Internships place you in environments where networking opportunities abound. You’ll learn to build relationships with industry professionals, gaining invaluable insights and advice. This might sound more like a general opportunity than a skill, but hear us out.
Networking isn’t just about exchanging business cards. It’s an art of communication that can help you form genuine, long-lasting connections – connections that have the potential to open the door to future career opportunities.
Problem-Solving Under Pressure
Marketing is unpredictable, and things don’t always go as planned. As an intern, you’ll learn how to think on your feet, and likely, you’ll develop strong problem-solving skills as a result.
Whether it’s a campaign that isn’t performing or a last-minute request from a client, you’ll learn how to tackle challenges head-on and find solutions quickly.
Time Management Techniques
Deadlines are a reality in the marketing world, as they are in most of the business world. If you’re not already skilled at time management from juggling all your classes, a marketing and communications internship should be able to help. For more on how a summer marketing internship can help you ramp up your career and develop these essential skills, check out our blog post here.
You’ll have to juggle multiple tasks and learn how to allocate your time wisely and efficiently – how can you meet the deadline without compromising the quality of your work?
Collaborating as a Team
Marketing is rarely a solo endeavor. Internships immerse you in team environments, teaching you the importance of collaboration.
You’ll learn to work with colleagues from different departments, understanding the value each member brings to a project. Collaboration fosters creativity and innovation, essential components of successful marketing strategies.
Your Launchpad to Success
From mastering communication and crafting brand stories to navigating the digital landscape and building strong client relationships, these skills will set you on the path to success in the dynamic world of marketing.
Ready to take the next step? Sign up for a communication and marketing internship with Absolute Internship today and unlock a world of opportunities.
With hands-on experience, mentorship, and a global network, you’ll have the support and guidance you need to thrive in your career. Don’t wait—start your internship journey now and become the marketing superstar you’ve always dreamed of being.
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