Public Relations firms are concerned with maintaining beneficial public images for high net worth individuals, large corporations (MNCs), and governmental organizations. This goodwill comes from the ability to effectively communicate how a person or brand will benefit the public. While many people equate public relations with publicity – or more generally, garnering media attention – the field is actually quite a bit broader. In addition to media relations, PR agents coordinate activities such as events, meetings, educational programs, speaking engagements, and other forms of communication.
As an intern, you will help support a creative planner, media planner, or account executive in a PR firm working with local or international entities. Most likely, you will write press releases, represent clients at marketing or promotional events, and support client planning and analysis. You also have the opportunity to attend conferences and work with the press to ultimately learn how to communicate the right message to the right audience. The correct message will come from attending client meetings, traffic meetings, and brainstorming sessions in order to represent your client to outside vendors and the public at large.
With the explosion in online media over the past few years, PR is more important than ever, and companies are hiring more agencies and PR staffers to manage Internet relationships. If you demonstrate the desire to learn about media relations and can interact professionally with clients, then Absolute will find the public relations mentor that fits your personal needs and goals.